The art of selling

I’ve recently been tasked to sell most items in the house as we are downsizing to a smaller condo. Never did I realize how excited I get when I’m selling. My frequent visits to FB marketplace and craigslist has allowed me to negotiate - to buy and to sell items.

First and most important lesson I learnt: Clothes are the toughest to sell unless they’re of a highly valued brand.

In the sportswear line, unless you need to have mid to high brand names like North Face or patagonia then it would sell. If you have under armor, Nike or Arcteryx, you will find it very difficult to sell. There is no benefit in someone buying from you a pair of Nike shoes even if it is New, on the flip side, people are too rich if they’re wearing Arxteryx.

Strategy 1: pounce and make them feel bad
Once you have your buyer engaged, it’s tough for them to walk away. The time someone has invested has a value so they generally feel that it’s now a waste if they don’t buy it.

Strategy 2: make them feel like there’s competition
Making it sound like someone has contacted you or expressed interest makes what you’re selling more desirable since there’s demand for it.

Strategy 3: price it high then offer a huge discount as if they got a good deal - only works on generic furniture or items that doesn’t have a known price tag. This only works for mainly furniture. Everything else has a known original price associated with it that’s known. So making a round table that costs $50 priced at $150 will allow you enough buffer to negotiate.


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