Marketing Gimmick and the Current World
I have recently grown fond of observing marketing strategies or gimmick and also having my own thoughts on current world situation. I thought my blog could be kept alive for me to leave these opinions of mine here. So I have been watching BBC superbrands lately and found it amusing how great brands like Heinz, Starbucks, McD or Apple to name a view have blended into our life. Today, whilst doing my usual grocery shopping, I came across Copella Fruit drink, originating from Suffolk which I have known for awhile. However, the packaging was different today, it said, 'we have found a new size that suits everyone ! ' something along those lines, it was a 750ml carton as oppose to the previous or traditional 1L carton. Maybe it has been there for awhile but I certainly only noticed it today. Then, my eyes drifted to Tropicana and Innocent, and realised Tropicana have a new repackaging as well, rather than the traditional carton, they are going for bottles now as well. As for Innocent...